Rethinking Risk:
How Goals-Based Planning Can Improve Retirement Outcomes and Business Results
The Advantages of Goals-Based Retirement Planning
For decades, investment advisors have relied on risk tolerance—a person’s
willingness to endure market volatility in pursuit of higher returns—as
the foundation of portfolio construction in retirement planning. Under
this risk-based planning model, advisors use a person’s time horizon and
self-reported risk tolerance to shape their investment mix and expected
outcomes. For example, a “moderately aggressive” investor may be guided
toward a 70% stock/30% bond mix with an assumed long-term return of
6–7% annually.
More recently, however, many financial planning advisors have shifted
toward goals-based planning, a more holistic approach that starts with
what a person wants to achieve in retirement. Rather than anchoring
on abstract risk categories, goals-based planning focuses on real world
priorities—housing, healthcare, lifestyle, travel, or legacy—and the cost of
sustaining them over a lifetime. Advisors then design a portfolio to support
these specific outcomes. Risk tolerance is treated as an important input, but it’s only one piece of the bigger picture.
Did you know?
Risk-based planning asks how much volatility you can tolerate. Goals based planning asks what your money needs to
accomplish.
Retirement Planning Methods
|
Risk- Based
|
Goals-Based
|
|---|---|
|
Traditional industry standard
|
Progressive approach
|
|
Focuses on risk tolerance to maximize
efficiency (volatility vs returns needed) |
Focuses on meeting a person’s personal
retirement goals |
|
Participants choose their own risk level based
on undefined investment industry jargon (e.g., “moderately aggressive”) |
Onus on advisor to understand a participant’s
wants and needs |
|
Static investment mix tied mainly to selected
risk level |
Asset allocation driven by participant’s
retirement investment mix and objectives |
|
Success measured in relation to market
performance |
Success measured by goal attainment
|
The Problem with Risk-Based Planning
Risk-based planning puts the burden of expertise on your employees, asking them to rank their own risk tolerance—from conservative to aggressive—despite limited context. It’s like the doctor asking the patient to diagnose themselves and recommend treatment. Risk tolerance does matter, but determining the appropriate level of investment risk to meet specific retirement needs requires expertise that average investors don’t often possess.
Goals-based planning reverses this dynamic. The advisor takes time to understand what your employees want retirement to look like, then designs an investment approach to serve those goals with the appropriate levels of risk. It’s a professional examination, then diagnosis, then prescription.
Why it Matters
Not all retirement plan investors are able to effectively identify and assign an appropriate risk level for themselves. They’re simply looking for confidence that, when retirement arrives, they’ll be able to sustain the lifestyle they want for as long as they need.
When advisors frame retirement planning in these human terms, we believe plan participants are more likely to contribute consistently, stay invested longer, and avoid impulsive decisions. These positive investing behaviors—creating a plan and sticking to it—increase the likelihood of meeting one’s retirement goals.
Businesses Win Too
As retirement outcomes improve for employees, tangible business benefits can emerge for employers, such as:
- Higher employee engagement and productivity as workers gain confidence in their financial futures
- Stronger support for employee recruitment and retention
- Reduced fiduciary risk as employees receive more complete guidance
- Fewer delayed retirements, limiting healthcare costs and workforce bottlenecks
Not Sure Which Approach
Your Advisor Uses?
Get a complimentary assessment of your retirement plan, and to
learn more about our personalized, goals-based planning approach for your employees.
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