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Investment services for smaller companies that think big.
Being a small or mid-sized business shouldn’t mean settling for higher fees and fewer fund options.
Explore Investment Solutions
Fisher\SMB™ provides flexible investment solutions, superior fund management, and ongoing investment guidance that generates wealth for your plan participants.
Superior Fund Management
Fisher\SMB analyzes over 25K funds to find the best options for our fund lineup and provides rigorous ongoing fund monitoring.
- “Best-in-breed” 3(38) investment manager (as recognized by the Center for Fiduciary Excellence)
- Access to open architecture funds and institutional share classes
- 72% lower fund fees
Visual | Audio |
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Dots and Title appear. “25,000+ initial fund possibilities | Music Plays |
Funnel Builds from top down, swipe from right, then text appears next to section. “Category Selection” is written on the first section of the funnel. “Select appropriate investment strategies” appears next to the funnel. | Music Plays |
The background builds leading to next section of funnel, text appears on the right and continues until funnel is built | Music Plays |
Continuous Process Review appears and starts to rotate counter clockwise. The title of each section of the funnel read “Active or passive”, “Fund analysis” and “FIT Review”. Next to each read respectively, “Add value thorugh active or passive management,” “Identify best-in-class funds,” and “Curate a fund lineup to meet client objectives. | Music Plays |
Dots animate and fall through the funnel | Music Plays |
“Select Funds” Appears at the bottom of the funnel and hangs on balls falling for 5 seconds | Music Plays |
Investing in securities involves the risk of loss. Intended for use by employers considering or sponsoring retirement plans; not for personal use by plan participants. Fisher Retirement Solutions™, Fisher\SMB™, FisherSMB™, and all related logos and designs are trademarks of Fisher Retirement Solutions, LLC, which is not connected to Fisher Investments. ©2025 Fisher Retirement Solutions | Music Fades out |
Flexible Investment Solutions
From ‘Do It for Me’ to ‘Do It Myself’, Fisher\SMB offers a wide variety of investment solutions to meet the needs of plan participants.
Visual | Audio |
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Fisher\SMB™ | Upbeat music |
Three Icons on the screen with: Do it for Me Guide Me Inform Me Do it Myself Below the icons | Female Voice: “We provide services others can’t or won’t provide like superior plan and investment guidance from do it for me, to do it myself Fisher offers a wide variety of investment solutions to meet the needs of plan participants. For those who prefer a hands-off approach and do not want to be involved in the selection and management of their investments, Fisher will implement an investment plan based on each participant’s age. For those looking for a guided approach to investment selection, Fisher will provide ongoing asset allocation guidance to support participants in their investment management. For experienced investors who prefer to develop their own plan, Fisher will provide an education based approach to help participants create their investment plan. For sophisticated investors who have the knowledge and time to dedicate to research, or are working with a personal investment advisor, Fisher can support a self-directed brokerage account with over 16,000 funds and stocks to choose from. |
Investing in securities involves the risk of loss. Intended for use by employers considering or sponsoring retirement plans; not for personal use by plan participants. Fisher Retirement Solutions™, Fisher\SMB™, FisherSMB™, and all related logos and designs are trademarks of Fisher Retirement Solutions, LLC, which is not connected to Fisher Investments. ©2025 Fisher Retirement Solutions | No matter what investment solution you choose, Fisher is with you every step of the way. |
Superior Investment Guidance
As one of America’s top financial advisors, we work with you to optimize your retirement program and provide ongoing one-on-one financial guidance to plan participants to maximize their wealth creation.
- Individualized goal planning
- Tailored asset allocation and sub-asset allocation guidance
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Fisher\SMB navy and orange logo animates on the white screen. | Upbeat music |
. | Female Voice: “Fisher over performs the industry on three factors of wealth creation. We help more employees start saving. We help plan participants save more and; We help investors pay lower fund fees. We enable this by helping plan sponsors create programs that optimize plan outcomes using a rigorous fund selection process to select high quality low cost funds from a do it for me, to a do it myself via a self-directed brokerage account. Fisher offers a wide variety of investment solutions to meet the needs of plan participants. Fisher Retirement Counselors meet with plan participants one on one to help you create an investment strategy that is unique to their individual goals. We partner with participants to help them tailor asset and sub asset allocation based on their individual goals. As a result, of a wealth generating service model Fisher helps employees start saving, save more, and pay lower fund fees. |
Schedule a consultation to learn more how Fisher can help your employees save more toward their retirement goals. | Investing in securities involves the risk of loss. Intended for use by employers considering or sponsoring retirement plans; not for personal use by plan participants. Fisher Retirement Solutions™ Fisher\SMB™, FisherSMB™, and all related logos and designs are trademarks of Fisher Retirement Solutions, LLC, which is not connected to Fisher Investments. ©2025 Fisher Retirement Solutions |
Your Interest First
As a 3(38) Investment Manager, we have incentive structures that are aligned with your success. No revenue sharing, no kickbacks, or commissions.
Visual | Audio |
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Fisher\SMB™ | Upbeat music |
The words “Plan advisors who revenue share create a complicated system with many conflicts of interest. ” animate in blue over a white screen. | Music continues |
A circle appears on screen with the outline of a person in the center in blue. Another circle appears on screen with the words “Plan Advisor” in the center. A dotted line connects the two circles on screen. And cash symbols travel up and down the dotted line to further connect the Plan Sponsor and the Plan Advisor circles. | Female Voice: “As a plan sponsor you pay your plan advisor to help you out. |
Five additional circles appear on screen they are Payroll, Fund Fee/ Investment Management, third party Admin, Record Keeper and ERISA compliance. All the circles surround the center circle that contains “Plan Sponsor” Each circle has dotted lines running to the plan sponsor. | They make investment recommendations and offer to refer you their network to run your retirement plan but is your plan advisor working for you? |
The other circles have additional dotted lines with cash symbols going to the “Plan Advisor.” More and more cash symbols are moving faster along the dotted lines and into “Plan Advisor” | Some plan advisors create complicated rings of dependents where referrals mean kickbacks and revenue sharing for the plan advisor rather than putting your interests first. |
The screen turns from white to blue and in white letter it reads “Plan sponsors can end up paying higher fees and getting average to below average service.” | You end up paying higher fees and getting average to below average service. |
Three circles remain on screen, and the Plan Advisor circle is higher than the other two- | The only one who wins is the plan advisor. Fisher never accepts commissions or revenue sharing putting your interests first. |
Investing in securities involves the risk of loss. Intended for use by employers considering or sponsoring retirement plans; not for personal use by plan participants. Fisher Retirement Solutions™, Fisher\SMB™, FisherSMB™, and all related logos and designs are trademarks of Fisher Retirement Solutions, LLC, which is not connected to Fisher Investments. ©2025 Fisher Retirement Solutions | Schedule a consultation to learn more about how Fisher can help your employees save more toward their retirement goals. |
Downloadable Checklist
Fund Lineup Checklist
When was the last time you reviewed the fund lineup in your company’s 401(k) plan? Use our checklist to identify opportunities to improve your fund lineup.

Downloadable Checklist
What to Ask When Evaluating a Plan Advisor
Find out the 8 most critical questions to ask when evaluating a new plan advisor for your small business.

Contact Us
One of our 401(k) business specialists would love to talk to you about your company’s retirement plan needs.
Call Us
(888) 674-4504
